Facebook Ads For Trades Businesses

Traditional marketing just doesn’t work like it used to. Facebook Ads are one of the fastest ways to get your trade business in front of the right people. We build targeted campaigns that get your services seen by locals who are ready to hire. If you’re serious about growing your business, we’re ready when you are.

Why Facebook Ads?

Facebook Ads (part of Meta’s ad platform) let you get your business in front of the right people on Facebook and Instagram.

You can choose exactly who sees your ads based on things like location, age, interests, and what they’ve looked at online so you’re not wasting money showing ads to people who will never hire you.

You can use photos, videos, or a mix of images to create ads that match your goals whether you want more people to know about your business, visit your website, or send you a message asking for a quote.

Why Every Tradie Should Be Using Facebook Ads

Old-school marketing isn’t cutting it anymore.If you want to grow, you’ve got to meet your buyers where they’re already spending their time on Facebook and Instagram.

That’s what Facebook Ads let you do. You don’t just spray and pray. You show your offer to the right people. Those who are most likely to buy, pay well, and move fast.


With proper targeting, you’re not chasing low-quality jobs. You’re attracting serious clients who value your work and don’t haggle on price.

That means more consistent work, better profit margins, and no more waking up wondering where the next job is coming from.

This is how you build a business that works for you, not the other way around.

Trust the Process. Own the Results.

At Tradie Marketing Pros, we are confident in the systems we build and the results they deliver for trade businesses. That is why everything we create is transparent, practical, and focused on outcomes. No lock in contracts. Just a complete system built by people who truly understand the trades.

Why Most Tradies Struggle with Facebook Ads (and How We Fix It)

Running ads on Facebook sounds simple until you waste hundreds with nothing to show for it.

Here’s what trips most tradies up:

  • Targeting the wrong people: If your ads show to the wrong audience, you get no calls and burn your budget.

  • Same ad fatigue: People scroll past ads they’ve seen too many times. No clicks means no leads.

  • Facebook’s algorithm changes constantly: What worked last month might flop this month. Most tradies don’t have time to keep up.

  • Poor budget control: Without the right setup, you either spend too much or your ads barely run at all.

We solve all of that. We run your ads, test what works, manage the budget, and make sure your business is seen by the right people; the ones who are ready to hire.

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We’ll Handle the Ads So You Can Focus on the Jobs

We build and manage complete lead generation systems specifically for tradies. Not eCom stores. Not influencers. Just trade and construction businesses. We take care of the strategy, ad setup, targeting, testing, and daily optimisation so you don’t have to lift a finger.

Our job is simple. Bring you high quality leads consistently so you can focus on quoting, winning jobs, and running your crew. Not chasing cold prospects or burning cash on marketing that doesn’t work.

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We run your ads so you can focus on growing your business

At Tradie Marketing Pros, we know running a trade business takes time and energy. That’s why we take care of your Google Ads from start to finish so you can focus on what you do best.

From keyword research and ad copy to campaign setup and optimisation, we handle everything. You get more leads, more jobs, and less stress.

Google Ads That Work: How We Can Help

We make the complex stuff easy

To get the best results from your Google Ads, we set clear performance benchmarks tailored for trade businesses. At Tradie Marketing Pros, we track what actually matters — things like click-through rate, cost per click, and conversion rate — and use that data to fine-tune your campaign so you get better results without overspending.

Setting up your Google Ads account

Setting up a Google Ads account can be confusing and take up more time than it should. With Tradie Marketing Pros, it is simple. We handle the setup, the strategy, and the ongoing management so you can stay focused on running your business while we bring in the leads.

From setup to daily management, we have you covered. Our expert team will fine-tune your Google Ads account to give you the best chance at success. With over $100 million in ad spend managed, we know exactly what works and what doesn't.

Landing High Paying & Urgent Work

We understand that many trade businesses operate well outside regular business hours. Nothing quite like that 4am wake up call, right? That early start is your edge and we build marketing systems that work just as hard as you do, even while you're already on the tools.

We'll help you capture clients during after hours by designing ads where potential customers can directly reach you immediately. If you're relying on online marketplaces to promote your work, customers needing urgent help (their lights going out or plumbing needing fixing) won't find you on Gumtree. Customers that need urgent jobs will jump onto Google, hit the first search result they find, and give you a call or submit an enquiry. Google Ads will make sure you're the one they choose. The best part? They need urgent support, so getting these after hours enquiries allows you to charge more, bringing in more profit.

The Best Keyword Strategy

When setting up your Google Ads campaign, we’ll focus on highly relevant keywords that are specific to your business. The goal is to ensure your ads are only shown to people actively searching for your services. No wasted clicks, no wasted budget. Just qualified traffic that turns into real jobs.

…who are searching for your services, and not showing to those who are not. As your services change, expand, or the market shifts, we will adjust your keyword strategy to stay aligned with your business goals and reach the right people. We handle everything when it comes to building your website. It is tailored specifically to your business, your industry, and your local area. From design and content creation to ongoing updates, you will never need to worry about a thing. We will create a site that looks sharp, is easy to navigate, and is built to rank well so customers can find you and request a quote with confidence. This version contains no unnecessary hyphens. Let me know if you want it adjusted further.

Calculating the Real Return On Spend

Return on Ad Spend (ROAS) tells you how much money your business brings in for every dollar you invest in advertising. A higher ROAS means your ads are doing their job and turning ad spend into real profit.

...are actually working and bringing in strong returns. When we manage your Google Ads, we set clear goals for your budget and track ROAS closely so we can make smart decisions as we go. Our team will also optimise your website with the right keywords that your local customers are actively searching for and make sure your site stands out so more people click on you instead of your competitors.

Measuring your Google Ads performance

So that we can be confident your Google Ads are performing at their best, we need to measure how they’re tracking. A common mistake many tradies make when running ads themselves is not tracking what actually matters which leads to wasted spend and no clear direction on what’s working and what’s not.

...of launching the ads and then simply hoping for the best. Without tracking, testing, and refining, it’s impossible to know what’s driving results or costing you money.

Built to Win Local Business

For trade businesses, local visibility is everything. We’ll focus your advertising on nearby potential customers who are actively searching for your services giving you a much higher chance of converting those leads into real, paying jobs.

It’s all about targeting the right people. If your ads are showing to people in the wrong locations, you are wasting money. We make sure your ads appear only to potential customers in your service area. The goal is to get your business to show up on the first page of search results for your local area and we can help you make that happen.

We’ve helped trade business owners grow faster using smart, effective Google Ads campaigns. By understanding your goals and targeting the right customers, we build ad strategies that drive real results, more website visits, more leads, and more booked jobs. Our campaigns are built for profitability, helping you create steady work and increase revenue without wasting ad spend.

We’ve got your back.

Sit back while we take care of your Google Ads so you can attract more clients, land higher quality jobs, and grow your business with less stress.

Book a free consultation to see how we can improve your online visibility, boost your profits, and support your business goals.

Built by Tradies, For Tradies

We don’t guess what works, we’ve lived it. With years in the trades ourselves, we understand exactly how to position your business to attract high-paying jobs and cut through the noise.

Real Results, Not Agency Fluff

We’ve helped over 50 trade businesses generate millions in new revenue not by inflating metrics, but by building systems that consistently deliver quality leads and booked jobs.

You’re Not Just a Client, You’re a Partner

We treat your business like it’s our own. No outsourcing, no ghosting, no cookie-cutter strategies. You’ll get direct communication, complete transparency, and a team who actually gives a sh*t about your success.

What Our Clients Are Saying

Smarter Marketing Solutions Built for the Trades

Trade Businesses we work with

Tradie websites that don’t just look good, they get you work.
Without the big price tag.

Plumbers

Remodelers

Landscapers

Roofers

Sparkies

Painters

Builders

All Other Home Services

Frequently Asked Questions

Facebook Ads help you get in front of homeowners who need your services but aren’t actively searching yet. By targeting people based on their location, interests, and behaviors, we put your business in front of the right audience at the right time. With the right setup, you can generate steady job leads every single week without waiting for referrals or word of mouth.

Facebook Ads don’t rely on people searching for your service. They’re based on targeting. We build simple campaigns that show your ads to local homeowners who are likely to need what you offer. They click, fill out a form, and you get the lead instantly. It’s designed to be simple, automated, and consistent.

You set the budget. Facebook Ads run on a daily spend and we optimise that budget to bring in the best possible leads. Some trades might pay more per lead than others depending on your area and competition, but we track everything and constantly improve performance to make sure your ads are turning into real jobs and real revenue.

Facebook doesn’t show your ad to everyone all the time. It’s controlled by your budget, targeting, and performance. If you’re in the wrong location, outside the target audience, or have seen the ad too many times, it may not show for you. That’s totally normal. Instead, it’s being shown to fresh prospects more likely to convert into paying customers.

SEO is great for long-term trust but it takes months to show results. Facebook Ads work fast. They generate leads right away without needing to wait for rankings or rely on Google searches. The best tradie businesses use both — SEO for long-term growth and Facebook Ads for quick steady jobs.

Facebook Ads work best for trades that offer clear local services homeowners care about. Plumbing, roofing, remodeling, electrical, fencing, concreting, landscaping — you name it. If your work solves a problem around the house and costs over a few hundred dollars, Facebook Ads can get you more jobs consistently.

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We Handle the Marketing So You Can Focus on the Work.

Stop wasting time trying to figure it out yourself. We’ll set it up properly from day one.